Glossary

The ease with which editors can create and publish pages within the CMS.

A globally distributed network of servers that delivers content to users from the closest location.

A period during migration when no new content is allowed to be published.

The established rules and policies used by an agency to ensure that all digital content is accurate, legally compliant, and on-brand.

Aligning content with stages of the buying journey.

The process of securely transferring all digital content from a legacy CMS to a new platform.

The structured way content fields are organized and related within a Headless CMS.

The strategic delivery of dynamic content that changes based on a user's location, segment, or behavior.

Environment for reviewing content before publishing.

The planning, creation, distribution, and governance of all digital content, aligned with key business objectives.

The standardized rules used to organize content assets and their relationships.

A leading Headless CMS that stores and delivers content via an API to multiple front-ends.

An automated process that reliably releases code changes to production after every commit.

Multi-step path a prospect takes to complete a goal.

The strategic process of testing and refining a digital platform to increase the percentage of visitors who complete a desired action.

Performance metrics defined by Google (LCP, FID, CLS) that measure user experience.