Glossary

A permanent HTTP status code that tells search engines a web page has permanently moved to a new location.

Capabilities for creating complex motion and visual effects.

A set of five key growth metrics (Acquisition, Activation, Retention, Referral, Revenue) used to track performance.

The portion of a webpage visible without scrolling, critical for capturing attention.

A method of comparing two versions of a website element, such as a headline, CTA button, or layout, to see which one performs better. A/B testing allows for data-driven decision-making and helps optimize a website for conversions and user experience.

A method of comparing two versions of a webpage against each other to determine which one performs better.

A measure of a university or program's thought leadership and institutional credibility, built digitally through quality research content.

Ensuring digital products are usable by people with disabilities.

A public document outlining an institution's commitment to web accessibility (WCAG/Section 508).

A strategic growth approach where marketing and sales teams treat individual high-value accounts as markets of one.

Various platforms or sources through which visitors arrive at a website, such as organic search, social media, or email marketing.

The path a prospect takes to become a user, spanning exposure, learning, and first conversion.

The percentage of users who complete a core set of actions defined as proving the user has Activated.

The caching and load-balancing module used in AEM, adding maintenance overhead.

The substantial annual cost required to use Adobe Experience Manager software.

Proprietary content structures in AEM often requiring complex Java programming to modify.