Glossary

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Churn Rate
The rate at which customers discontinue their subscriptions or services.
Citizen Engagement
The measure of meaningful interaction between the public and government services online, driven by intuitive user experience.
Cloud Service (AEM)
Adobe's managed hosting offering, which still requires significant technical oversight.
Cluster Content
Detailed articles that focus on a specific sub-topic and link back to the main Pillar Content.
Code Export
Feature allowing download of the website's code for ownership.
Code Splitting
An optimization technique where code is broken into smaller bundles to prevent slow load times.
Cohort Analysis
The study of a group of users who share a common characteristic to measure behavior patterns.
Collection Item Page
Template used to display individual items from a CMS Collection.
Competitive Advantage
Attribute allowing a company to outperform rivals.
Competitive Landscape Analysis
A study of key rivals to identify market opportunities.
Competitive Positioning
Defining how a product is uniquely different from competition.
Compliance Management
The processes and controls used to ensure all digital activities adhere to external laws and internal policies.
Compliance Management System
Controls ensuring adherence to laws and policies.
Compliance Risk
Potential for penalties resulting from failure to adhere to regulations.
Component-Based Design
A development methodology that builds websites using reusable, tested UI components, which drastically increases the agility and long-term cost-efficiency.
Configuration Management
The process of maintaining a system's functional and security settings.

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