Glossary

The system of rules and practices by which a company is directed and controlled.

A process for comparing project costs against expected benefits.

The risk to a brand's authority caused by an outdated, slow, or fragmented digital presence that fails to reflect the world-class quality of their product or service.

The pre-defined digital workflow and technical architecture required to rapidly deploy mission-critical safety or emergency updates.

The sequence of tasks that must be completed on time to ensure delivery by deadline.

Ensuring customer experience and branding remain identical across all digital touchpoints.

A group of people from different departments brought together for a common goal.

The volume of unique code added to a core system, raising migration risk.

Feature allowing developers to inject specific HTML/CSS/JS.

The long-term cost of maintaining unique code built to augment a proprietary platform.

Process of pointing a client's URL to their Webflow project.

The high-cost work of creating bespoke functionality within a framework like Drupal.

The cost associated with convincing a potential customer to purchase a product or service, including all marketing and sales expenses.

A unified database of all customer data, used to create a single view of the customer.

Visual representation of the entire customer experience.

The total revenue a business can reasonably expect a single customer to generate over the entire duration of their relationship.