Glossary

The speed at which a company spends its available capital, requiring cost-efficient marketing execution.

The structured rationale for a project detailing financial and strategic benefits.

Procedures ensuring mission-critical functions continue during disruption.

The redesign of core processes to achieve dramatic performance improvements.

A document detailing project needs and objectives from a business perspective.

Semi-fictional representation of an ideal customer.

Direct instruction to the user designed to prompt response.

An HTML element used to tell search engines that a specific URL is the master version of a page, preventing issues with duplicate content.

Funds used to acquire and maintain long-term technological assets.

A method where users organize topics to inform Information Architecture.

A team or facility that provides leadership, best practices, and support for a focus area.

The process used to prepare, support, and help employees successfully adopt a new digital system and workflow.

A third-party organization that sells or markets a company's products or services.

Plan for distributing products across various media.

The rate at which customers discontinue their subscriptions or services.

The measure of meaningful interaction between the public and government services online, driven by intuitive user experience.