Glossary

Data about the technology stack a target company uses, crucial for strategic sales and integration planning.

A non-binding document outlining the basic terms and conditions under which an investment will be made.

The inability to easily change a website's design because it is tied to a pre-purchased theme.

The process of analyzing and minimizing the risks associated with outsourcing business functions.

The time it takes for a new user to realize the core benefit of a product.

The measure of a website's demonstrated expertise, critical for ranking in generative search.

The total revenue opportunity available for a product or service if 100% market share were achieved.

A metric factoring in long-term benefits like GTM velocity, used to justify platform shifts.

The percentage of users who sign up for a trial and convert into a paying customer.

The style and appearance of text, establishing brand voice and credibility.

The high technical risk associated with moving to a new version of a platform.

A process where real users interact with a design to identify pain points.

The final phase of testing where end-users verify the system meets requirements before deployment.

The overall experience of a person using a product, focusing on ease and emotion.

The visual layer of a digital product, encompassing elements the user interacts with.

The process of visually charting the path a user takes across a website to complete a specific goal.