Glossary

The delay between a user's action and the application's response.

The process designed to help new users quickly understand and gain value from a product.

Statement summarizing the unique benefit of a product.

A technique used to analyze the flow of information required to deliver a service.

The difficulty in finding developers with deep knowledge of a legacy platform.

A situation in which a client is dependent on a single vendor and cannot easily switch without substantial costs.

Financial capital provided to startups with perceived long-term growth potential.

The number of new users an existing user successfully refers to a product.

Third-party tools that allow non-developers to build pages but often generate messy code.

Process of building websites using visual tools rather than code.

The measure of how much an element draws the user's eye.

The continuous process of updating core files and plugins to address security flaws.

A security system designed to monitor and filter traffic to protect vulnerable sites.

The international standard for web accessibility (typically WCAG 2.1 AA) used by agencies to ensure digital services are universally usable.

Interface for programmatic access to site content.

A formal review of a project's architecture and performance.