Glossary

The high hourly rate required for developers with niche platform knowledge.

A lead that has been accepted by the sales team, signaling they are fully vetted and ready for the next step.

A testing replica of the live website used to safely test updates before deploying.

The process of ensuring all internal decision-makers are unified on the project's scope and goals.

The process of engaging internal groups who influence a project's success.

A formal document that captures and defines the work activities, deliverables, and timeline for a project.

A technique where web pages are rendered at build time, resulting in extremely fast load times.

A build method where the website is compiled into static HTML files for maximum speed.

A plan aligning short-term deliverables with long-term strategic vision.

A standardized format for providing information about a page and classifying its content, helping search engines display rich results.

Reusable elements that can be updated across the entire site instantly.

A formal inspection of a system's security, performance, and architecture.

Specialized consulting partners required to manage complex DXPs, known for high costs.

Customer-facing digital touchpoints designed to drive user interaction, distinct from the internal System of Record.

The measure of a digital platform's ability to perform under stated conditions.

The implied cost of future rework caused by choosing an easy solution now instead of a better one.