Glossary

Formal fundraising stages where a startup raises capital to scale operations.

A process where the server renders HTML before sending it to the client, improving speed and SEO.

The activity of planning and organizing an institution's people, infrastructure, and communication to improve quality.

A contractually defined agreement that defines response times and expectations for lead handling or uptime.

Video playback of a user's journey to identify issues.

Partnership structure defining shared responsibility for outcomes.

A collaborative, centralized approach where a single digital architecture and team can manage the web presence for multiple departments.

An authentication process allowing a user to access multiple applications with one set of credentials.

Functionality allowing users to search site content.

Sitecore's cloud platform for managing marketing content and assets.

The content management core of Sitecore, often used as a headless system.

Sitecore's integrated DXP known for high licensing and implementation costs.

Sitecore's toolkits designed to accelerate development but still requiring expertise.

A file that lists all the pages on a website, used to improve navigation and ensure search engine crawlers find all content.

Techniques used to block automated spam and malicious bot traffic.

The high hourly rate required for developers with niche platform knowledge.