Glossary

A function that aligns all revenue-generating activities across sales, marketing, and customer success.

The strategic process of identifying, assessing, and taking steps to reduce threats to a project's timeline or security.

The plan designed to proactively minimize the impact of potential project threats.

The amount of time a startup can continue to operate before running out of cash.

A model where software is licensed on a subscription basis and hosted centrally.

The strategic process of providing the sales team with the content and tools needed to engage prospects.

Process tracking customers from lead to purchase.

A prospect that has been validated by the sales team and has moved into a formal sales pipeline stage.

The capacity of a digital platform to handle increasing users and complexity without performance degradation.

Long-term planning to ensure a platform can handle projected growth.

The capacity of a platform to handle massive, rapid growth in traffic and data without re-architecture.

An iterative approach to project management that prioritizes flexibility and rapid delivery.

A U.S. federal mandate that requires all electronic and information technology used by federal agencies to be accessible to people with disabilities.

A systematic review of an application's security posture to identify vulnerabilities and ensure compliance.

The total area of potential vulnerabilities that a system exposes to attack.

The initial capital raised by a startup to fund early-stage operations and foundational marketing assets.