Glossary

A GTM strategy where user acquisition, conversion, and expansion are driven primarily by the product itself.

The stage where a company has found a strong market for its product, evidenced by high retention and growth.

A small, internal project designed to verify that an idea can be implemented successfully.

A coding language owned by a single vendor, leading to a restricted talent pool.

Software or systems owned exclusively by a specific institution or vendor, which often leads to vendor lock-in.

An interactive model used to simulate user experience before development.

The measure of citizen confidence in an agency's ability to provide secure, reliable, and transparent digital services and communication.

The operational principle of providing the client with maximum visibility into the execution team, project status, and roadmap.

A JavaScript library used for building interactive and reusable user interfaces.

The specific sequence of stages through which a prospective student or employee moves, from Awareness to Deposit.

Formal document soliciting detailed proposals for a project.

The process of assigning available budget and personnel to various tasks.

A design approach ensuring layout adapts to the user's screen size.

The measure of financial return generated by a project relative to its cost.

A function that aligns all revenue-generating activities across sales, marketing, and customer success.

The strategic process of identifying, assessing, and taking steps to reduce threats to a project's timeline or security.