Glossary

The approach for transitioning teams to a new system to achieve a business outcome.

Providing internal teams with tools and training to use a new digital platform.

Separation of departments leading to communication breakdowns.

Strategy pushing messages to prospects via ads or email.

The resources required just to render a basic page, notoriously high for legacy platforms.

The proprietary software that dynamically changes content based on user data.

A scenario where customers become irritated by intrusive or inaccurate personalization.

A comprehensive, high-authority web page that broadly covers a significant topic and links out to several related cluster pages.

The process of moving off proprietary platforms to agile tools to reduce overhead.

The overall usefulness and practical value a system provides to stakeholders.

The assessment of a legacy CMS's codebase and data prior to migration.

The planned approach for acquiring products or services, focusing on speed and compliance.

The formalized, legally compliant contract or mechanism through which a government agency acquires digital services.

The continuous process by which a user integrates a product into their workflow.

Coordinated effort to introduce a new product to market.

The discipline of bringing a product to market and translating technical features into value narratives.