Glossary

The process of releasing the most basic version of a product that satisfies early customers.

A development methodology that builds websites using reusable, tested components, which drastically increases agility.

test

A system where all components are tightly coupled, making it difficult to update or scale.

The predictable revenue a company expects to receive every month from its active subscription customers.

A visual collage used to communicate aesthetic direction and style.

A prospective customer who has engaged with marketing content enough to be deemed ready for direct follow-up.

The analysis of all the touchpoints a customer interacts with across multiple channels before converting.

The challenge of maintaining consistent branding and security across multiple websites.

The capability to deliver tailored content across numerous distinct websites from one DXP.

The friction caused by ensuring interoperability across the Adobe Marketing Cloud suite.

The Microsoft development framework required for Sitecore, creating a Vendor Expertise Gap.

The revenue generated from a cohort of customers over time, including expansion minus churn.

A powerful React framework enabling server-side rendering for incredibly fast web applications.

The single, high-level metric that best captures the core value a product delivers to its customers.

A measure of how effectively an organization utilizes resources to deliver services.