Glossary

A concept extending MVP by emphasizing the need for a product to be desirable and enjoyable, not just viable.

The process of releasing the most basic version of a product that satisfies early customers.

A development methodology that builds websites using reusable, tested components, which drastically increases agility.

A system where all components are tightly coupled, making it difficult to update or scale.

The predictable revenue a company expects to receive every month from its active subscription customers.

A visual collage used to communicate aesthetic direction and style.

The analysis of all the touchpoints a customer interacts with across multiple channels before converting.

The challenge of maintaining consistent branding and security across multiple websites.

The capability to deliver tailored content across numerous distinct websites from one DXP.

The friction caused by ensuring interoperability across the Adobe Marketing Cloud suite.

The revenue generated from a cohort of customers over time, including expansion minus churn.

A powerful React framework enabling server-side rendering for incredibly fast web applications.

The single, high-level metric that best captures the core value a product delivers to its customers.

A measure of how effectively an organization utilizes resources to deliver services.

Philosophy of continuous improvement for efficiency.

The ongoing cost of running business operations, like subscriptions and maintenance.