Glossary

A prospective customer who has engaged with marketing content enough to be deemed ready for direct follow-up.

The state a website enters when undergoing updates, making it inaccessible.

A hosting service that handles technical aspects like security and speed for the client.

Outsourcing model where a provider maintains IT infrastructure.

The collection of software and technology tools used by marketing organizations to execute their digital strategy.

Strategy increasing market share within existing markets.

Dividing a market into defined groups of consumers.

Software that automates marketing tasks, such as email sending and lead nurturing.

The process of linking AEM to other Adobe products for analytics and campaigns.

A framework used to assess an organization's capability in a specific discipline across various levels.

Standardized language used to communicate value.

Specific goals used to judge project success from a business perspective.

Small action taken before the main conversion.

Subtle, single-purpose animations or design elements that enhance user experience and provide visual feedback.

The process of dividing a large audience into extremely small, specific groups based on granular behavioral data.

The detailed plan for securely transferring a website and its data to a new platform.