Glossary

A secure section of a corporate website used to provide resources exclusively to employees or partners.

The collection of projects a company is investing in, with the digital platform as a key asset.

A practice where work is done in small, repeatable cycles, allowing for rapid testing and adjustments.

A modern web architecture based on JavaScript, APIs, and Markup, known for security and speed.

A network used by search engines to understand relationships between entities and facts.

A piece of valuable content offered for free in exchange for a prospect's contact information.

The process of building relationships with prospects to guide them down the funnel.

Assessing a lead's likelihood to become a customer.

A methodology used to numerically rank prospects based on their behavior to prioritize sales or admissions follow-up.

An iterative approach to product development focused on continuous creation, testing, and rapid deployment.

A traditional, monolithic CMS that couples content with display, leading to slow performance.

The process of replacing or updating outdated, insecure, and inefficient government IT and digital platforms with modern, agile architecture.

The process of optimizing code and images to ensure the website loads as quickly as possible.

Visual programming interface for automated actions.

A target group for paid advertising that shares characteristics with an organization's best existing customers.

Test