Glossary

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Headless Hybrid
A CMS architecture using Headless delivery while retaining some server-side capabilities.
Heatmap
Visual representation of where users click and hover.
Heuristic Evaluation
A systematic inspection of UI against recognized usability principles.
High Licensing Burden
The significant financial commitment required to maintain a proprietary DXP.
High Maintenance Overhead
The large budget required for continuous patching and support of a complex platform.
High-Availability Architecture
A design that eliminates single points of failure, ensuring operational continuity.
Hydration
The process where client-side JavaScript takes over server-rendered HTML to make it interactive.
Hypothesis
Testable statement predicting the outcome of a test.
IT Governance
Framework managing technology resources and security.
Ideal Customer Profile (ICP)
The specific type of company that derives the most value from a product or service.
Inbound Marketing
Strategy attracting customers via valuable content.
Information Architecture (IA)
The structural design and organization of content on a digital platform, crucial for ensuring users can intuitively find essential services.
Information Design
The practice of presenting complex data clearly to facilitate understanding.
Information Overload
A state where too much information leads to decision paralysis.
Institutional Credibility
The measure of an institution's reputation and trustworthiness, built digitally through a secure platform.
Interactions Panel
Area used to define event triggers and animations.

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