Glossary

Designing an architecture that can adapt to new technology without costly overhaul.

Test

The speed and efficiency with which an organization can deploy new marketing campaigns, product updates, or service lines.

The speed at which an agency can deploy mission-critical updates, communication campaigns, or security fixes to citizens.

High-value content available after contact submission.

AI focused on creating new content, requiring businesses to define their human value.

Plan for launching a platform across international markets.

Centralized panel for managing typography and colors across the site.

Setting up analytics to measure successful conversions.

Test

A modern query language for APIs that allows the front-end to request exactly the data it needs.

The revenue remaining after subtracting the Cost of Goods Sold (COGS).

A marketing discipline focused on rapid experimentation across the funnel to identify efficient growth levers.

An ongoing, embedded partnership designed for clients who need continuous, high-velocity optimization and new feature deployment post-launch.

The negative space surrounding content, essential for readability.

A back-end-only content management system where content is stored and delivered via an API to any front-end.