Glossary

Process for engaging stakeholders during major issues.

High-quality content that remains relevant and valuable long after publication, serving as a reliable traffic source.

Behavioral pattern predicting when a user is leaving.

The revenue generated from existing customers through upsells, cross-sells, or contract expansions.

Sitecore's central repository for interaction data, requiring massive infrastructure.

The common reading pattern informing strategic placement of content.

The percentage of active users who utilize a specific, key feature within the product.

The Federal Risk and Authorization Management Program, a government-wide program that provides a standardized approach to security assessment.

Companies or services that use technology to improve or automate the delivery and use of financial services.

Descriptive attributes of a target company (industry, size, revenue) used to segment B2B marketing efforts.

System capturing data submitted through website forms.

A business model where a basic version of a product is offered for free to convert users to paid.

Element creating resistance or doubt in a user journey.

A digital journey designed to minimize all obstacles, delays, or unnecessary clicks.

The measure of a website's speed and responsiveness as experienced by the user.

A collection of pre-written code libraries used to build the user-facing structure of a website.