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[ Reverse Proxy for Higher Ed ]
Can each college run its own site under the university's main domain
Yes. A reverse proxy running at the Cloudflare edge maps each college's own Webflow project to a path on the main .edu domain. The College of Engineering publishes in its own project, and visitors land on university.edu/engineering. Central IT keeps DNS, the routing rules and the root site. Departments never get publish rights to the root domain.
That is the whole governance answer. The proxy is a routing layer, not a shared login. It draws a hard line between what central IT owns and what a department owns, and the line holds whether you have four colleges or forty.
[ Governance Boundaries ]
Who owns what under one domain
[ Review and Enrollment Speed ]
What one domain changes for compliance and for speed
[ Architecture-First Build ]
What the build involves and what it costs
Separate subdomains against paths on one domain
What is at stake
Separate subdomains
Paths on one domain
Separate subdomains
Paths on one domain
A different route, not a stricter one
Subdomains are usually a truce, not a decision. A department waits months for a page, finds a vendor, and stands up its own subdomain because nobody can stop them. Central IT inherits a property it did not build and cannot patch. Everyone is now correct and nobody is happy.
The usual fixes make it worse. Pulling every site back into one CMS instance puts central IT back in the approval queue, which is the condition that caused the breakaway sites in the first place. A policy that forbids new subdomains does not give a dean a faster route to a program landing page before the application deadline. A proxy is a different route, not a stricter version of the old one, which is why it survives contact with a dean. Two related reads: how to decouple web development from central IT and how to escape the IT death march that follows a stalled platform project.
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Frequently asked questions
Does moving colleges off subdomains hurt our search rankings
Search engines treat a subdomain as a separate property, so links earned by an athletics or research subdomain do little for the main domain. Consolidating to paths puts that activity on one hostname. The risk is in the cutover, so every retired subdomain URL needs a one-to-one redirect to its new path at launch.
Can a department publish something central IT has not reviewed
Inside its own project and its own paths, yes, by design. What a department cannot do is publish to the root domain, change DNS, or claim a path that is not assigned to it. Set review requirements by content type in policy, not by holding the publish button.
How many Webflow projects can sit behind one domain
Each path in the map points to one project, so the count is a governance question rather than a hard ceiling. The practical limit is how many projects your team can keep on-brand and up to date. Most institutions start with a handful of high-traffic colleges and add waves after the first cutover proves out.
Do we have to migrate the whole university at once
No. The proxy routes path by path, so unmigrated subdomains keep running while you move the first college. You can stop after two colleges, run them for a term, and resume when budget clears.
What happens if the edge routing layer fails
Keep the routing rules in version control and keep each project reachable at its own origin. If a path needs to come out of the proxy, IT repoints it without waiting on a vendor. Agree that rollback step during the build rather than during an incident.
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