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Introduction:
Ammo Studio designed and built a new website for Showrunnr — a film and television production platform — replacing a generic SaaS site with a cinematic, investor-ready Webflow site ahead of the company’s Series A raise. The project covered a custom one-page site, three Lottie animations, a gated Intelligence Hub, and an investor pitch deck.
Showrunnr is not a new idea. It is a platform built by people who have actually worked in production — at Netflix, Warner Bros., Miramax, and Mediaocean. It holds a patent on synchronizing production scheduling and procurement, it is SOC 2 Type II certified, and it was already being used by some of the biggest names in film and television.
But you would not know that from looking at the old website.
The Problem:
The site read like a generic SaaS tool. Dense screenshots. A look that did not match the weight of what the company had actually built. Showrunnr was heading into a Series A raise with real momentum — and a digital front door that was doing none of it justice.
Sean Cooney, the founder and CEO, put it simply on the first call with Ammo: studios and investors needed to feel that this platform “understands the work that we do.” They were not getting that feeling. Not yet.
The Solution:
Before Ammo showed up to the proposal call, the team had read Showrunnr’s entire nine-page white paper. That changed the brief.
“Like most startups, they’re still looking for their message,” Ammo told Sean and Laine on the call. “You guys seem to already have it. That Series A document was really almost like a manifesto. So it kind of changed our job — from ‘we need to write the copy for you’ — to ‘let’s take this nine-page argument and turn it into a nine-second visual hook for investors.’”
That framing became the foundation of everything.
A cinematic hybrid. Sean had one word for the look he wanted — “tuxedo.” Ammo built on that and named the approach “Cinematic Hybrid.” Go full dark and the site looks like HBO Max; go full light and it looks like Airtable — which is exactly what Showrunnr is replacing. The answer was both: dark, cinematic sections for the hero, the AI thesis, and the big-claim moments, and clean, light sections for the platform features where buyers need clarity.
Animation over screenshots. Rather than literal product screenshots — hard to read, too dense — Ammo created three custom Lottie animations that show how the platform works: animated, stylized, and readable in five seconds. Each corresponds to one of Showrunnr’s three core sections: Plan Together, Track and Secure Critical Resources, and Every Show Makes the Next One Smarter.
One page, two audiences. Showrunnr sells to two very different people — studios that buy production infrastructure, and the suppliers and crew who list their services. Ammo designed an interactive toggle that dynamically swaps content to speak to each audience without cluttering the message or splitting the site in two.
A lead engine, not a brochure. Not everyone who visits is ready to book a demo. Ammo built an Intelligence Hub — a gated content system that captures email addresses in exchange for the white paper — turning the site into a lead generation asset.
The entire site was built from scratch in Webflow, designed to scale with the company after the raise: no templates, no rebuilding from zero when the marketing team grows.
“The goal is cinematic infrastructure with human usability. Authority without heaviness. Sophistication without intimidation. Technology without hype.”
— Sean Cooney, CEO, Showrunnr
The Result:
Showrunnr’s new website launched in May 2026 at showrunnr.com, built from scratch in Webflow ahead of the company’s Series A raise.
- Three custom Lottie animations built and shipped, including revisions
- An Intelligence Hub with gated content, article pages, category pages, and author pages
- A pitch deck designed in Figma and exported for investor presentations
- The homepage translated into Google Slides for fundraising use
- A site that now displays the metrics the platform has earned: 1,000+ active productions, $190M+ in bookings tracked, and multi-continent activity
“While others focus solely on GenAI, we are the bridge between AI tools and the physical reality of creators, crew, and suppliers. We think our unique ability to help people navigate this ‘Hybrid’ AI + human future is a big differentiator.”
— Sean Cooney, CEO, Showrunnr
