Galileo

Galileo, a telehealth startup founded by the creator of One Medical.

The marketing team was trapped by a significant "Agility Gap." Their previous website on Contentful was engineering-heavy and impossible to update, and a subsequent Webflow migration with another agency led to a loss of quality, slow turnaround times, and broken data collection on critical lead forms. The Marketing Ops Manager was forced to spend hours on self-taught Webflow fixes instead of strategic work.

Ammo Studio was brought on as a strategic Growth Partner. Our first engagement was a small, "bucket of hours" project to prove our value. We delivered a new landing page with speed, 1-to-1 design fidelity, and superior quality, which led to an immediate expansion into a full retainer partnership.

By providing a dedicated, expert team in Slack, we completely eliminated Galileo's development bottleneck, freeing up their Marketing Ops Manager to focus on proactive, creative growth initiatives. This transformed their marketing function from reactive (fixing problems) to proactive (launching new tests and ideas).

The core challenge for Galileo was a classic "Agility Gap." Their Marketing Operations Manager, David, was personally managing a Webflow site that he inherited after a painful migration from the engineering-heavy platform, Contentful. While the move to Webflow was the right strategic decision, their initial agency partner struggled with quality, speed, and attention to detail.

This created a state of stagnation where:

• Critical lead generation forms were not working correctly, hindering data collection.
• The site had lost its "shine"—animations and interactions were stripped away during the migration.
• The internal designer was frustrated because her vision was not being executed with 1-to-1 fidelity.
• The Marketing Ops Manager was spending hours on self-taught Webflow fixes instead of his actual job.

The team was trapped in a reactive state, constantly fixing problems instead of driving growth.

Recognizing that Galileo's VP of Marketing was "gun-shy" after challenging experiences with previous agencies, we didn't propose a long-term contract. Instead, we started with a "bucket of hours" approach to de-risk the engagement and prove our value.

Our first project was a high-stakes landing page test. This was a direct comparison to a page that another agency had recently built in a "long, drawn out process, full of QA issues."

Our process delivered a different result:

• Speed & Quality: The new landing page was delivered quickly, with minimal notes.
• 1-to-1 Design Fidelity: Our execution was a perfect match for the designer's vision, earning her immediate trust and praise.
• Superior Communication: The internal team—our "real client"—loved the concise, efficient communication in our shared Slack channel.

This initial project was the "light bulb moment" that proved we were the right fit, leading to an immediate transition into our full Growth Partner retainer.

By embedding a dedicated, expert team in Galileo's Slack, we didn't just fix their website; we transformed their entire marketing workflow.

The results were immediate and profound:

1. Reclaimed Strategic Time: David, the Marketing Ops Manager, was completely freed from the burden of hands-on Webflow fixes. He could now "just go right to [our] guys," allowing him to focus on more important, strategic initiatives.
2. Unlocked Proactive Growth: For the first time, the marketing team had the bandwidth and support to move from a reactive to a proactive mindset. They could now ask, "What if we tried this?" instead of "Why is this broken?"
3. Empowered Creativity: The new relationship unlocked "blue sky thinking." The marketing team was now empowered to come up with new A/B tests and functionality ideas, knowing they had a reliable partner who could bring them to life quickly and flawlessly.

By closing the "Agility Gap," we didn't just deliver a better website. We delivered a more strategic, creative, and effective marketing team for Galileo.