Glossary

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Design System
A comprehensive set of standards, reusable components, and documentation that ensures a consistent brand experience.
Design Thinking
A human-centered, iterative process for creative problem-solving focusing on user needs.
Digital Accessibility Audit
A mandatory review to ensure compliance with standards like WCAG 2.1.
Digital Asset Governance
The rigorous control over the usage and compliance of digital files in an enterprise.
Digital Asset Management (AEM)
The centralized system within AEM used for storing and distributing media assets.
Digital Asset Management (DAM)
A centralized system used to securely store, organize, and retrieve media files, logos, and digital content.
Digital Debt
The cumulative cost in time and money associated with maintaining an outdated, non-scalable digital platform.
Digital Experience Platform (DXP)
A large integrated set of technologies for managing digital customer experiences.
Digital Friction
Any hurdle or obstacle encountered by a user when attempting to access information or complete a service online.
Digital Maturity
An organization's level of advancement in using digital technology to drive strategy.
Digital Resilience
The capacity of a platform to recover and continue operating during stress or failure.
Digital Shelf
The online presence of a company's product across various digital channels.
Digital Silo Integration
Process of connecting disparate data systems.
Digital Transformation
The fundamental shift in how an organization uses digital technology to change its performance and culture.
Donor Pipeline
The multi-stage process of identifying, cultivating, soliciting, and stewarding private funding sources.
Drupal Core Update
The complex process of updating the main software framework of a Drupal site.

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