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[ Higher Ed Migration Timeline ]

How do you run a 60-day Webflow migration when every department owns its own pages?

You do not migrate every department. In 60 days you move the central template system and the enrollment-critical journeys, then move the remaining departments in governed waves. The timeline holds only if decision rights are settled in week one, because the schedule risk in higher education is not page volume. It is the number of people who can reopen a decision.

A 40-page corporate site and a 40-department university site can hold the same page count and produce completely different timelines. The corporate site has one approver. The university site has a dean, a department chair, a communications lead, an IT security reviewer, and an accessibility officer who each believe they hold veto power over the same template.

[ Scope and Decision Rights ]

Why the timeline breaks and what actually moves

Settle decision rights before scoping

Most failed university migrations do not run over because content entry took longer than planned. They run over because a school of nursing asked for a program page layout that no other school uses, and nobody was empowered to say no.

Write down four things and get them signed before a single page is scoped.

  • Who approves the navigation structure for the whole institution
  • Who approves a template change once the design system is locked
  • Who can request an exception, and who grants it
  • What happens when a department misses a review window

Move the system, not all 40 departments

Sort every part of the site into three tiers before week one begins. Tier one moves at launch. Tier two moves in waves two and three using the components tier one created. Tier three never moves, because the public site links to those systems rather than absorbing them.

Publishing the tier list before kickoff prevents the most common political failure, which is a department discovering in week six that it was never in scope.

[ The Eight Week Plan ]

How the sprint is sequenced around who decides

Weeks one through four - govern, then build

Crawl every subdomain and department site, not just the main domain. Universities routinely find shadow sites on departmental servers that nobody in central communications knew existed. Run the decision-rights workshop in parallel and lock navigation and the CMS model in the same two weeks, because architecture decided without governance gets relitigated later.

Then build shared components and test them for keyboard navigation, focus visibility, heading order, form labels, error handling, contrast, and zoom before a single template exists. Configure CMS permissions by role so a department editor can assemble and publish an approved page but cannot add a heading level, change a navigation label, or drop in a script.

Weeks five through eight - migrate, review, cut over

Move institutional, admissions, and priority program content, then test every handoff into the systems that are staying put. Inquiry forms into the CRM. Program pages into the application portal. Catalog links into the registrar feed. Authenticated links into the student portal. Verify that no form field collects information that belongs in a FERPA-covered system.

Give each tier-one office one fixed review window with one named reviewer submitting consolidated feedback, and separate launch blockers from wave-two improvements in writing. Train department editors before launch, freeze the release, test the redirect map, confirm the rollback plan, and assign a named responder to each post-launch alert.

[ Autonomy and Payoff ]

Where department control belongs after launch

Give departments a specific yes

The productive answer to a department that wants control is not no. Departments get to choose their content, their page assembly from the approved block library, their publishing cadence, their calls to action, and their imagery within brand rules. They do not get to choose page structure, heading hierarchy, navigation depth, form handling, or accessibility patterns.

Framed that way, most objections resolve in a single conversation, because what a chair actually wants is the ability to publish a program update without a two-week ticket queue. The same split between marketing publishing and engineering control is covered in our guide to decoupling marketing from web development.

What waves two and three produce

The first 60 days are expensive because you are building the system. Every wave after that is cheaper, because departments assemble from components that are already tested, already accessible, and already governed.

Speed on the marketing side compounds. ColorStack, a nonprofit serving Black and Latinx computer science students, saw a 300% increase in online summit sign-ups after moving to a system where its team could ship campaign pages without an engineering queue. The Forrester TEI study commissioned by Webflow found a 332% ROI over three years and $2.12M net present value for organizations moving to the platform, driven largely by removing developer dependency from routine content work.

For the broader picture of how institutions structure these programs, start with our higher education practice. If you are scoping a migration across autonomous departments, schedule a free GTM audit for a second read on the decision-rights model before kickoff.

What moves in the first 60 days and what waits

Tier

Timing

What it covers

Tier one
Moves at launch
Institutional core, admissions and financial aid journeys, top program pages, campaign landing pages, news and events templates, inquiry forms with CRM routing
Tier two
Waves two and three
Department and school sites, faculty directories, research center pages, center-specific microsites built from tier-one components
Tier three
Does not move
Course catalogs from the registrar system, application portal, LMS, student information system, library discovery tools, dormant archives

Timing

Tier one
Moves at launch
Tier two
Waves two and three
Tier three
Does not move

What it covers

Tier one
Institutional core, admissions and financial aid journeys, top program pages, campaign landing pages, news and events templates, inquiry forms with CRM routing
Tier two
Department and school sites, faculty directories, research center pages, center-specific microsites built from tier-one components
Tier three
Course catalogs from the registrar system, application portal, LMS, student information system, library discovery tools, dormant archives
[
Original Insight
]

Accreditation makes stale content a compliance problem

In most industries, an out-of-date page is an embarrassment. In higher education, published program requirements, credit hours, cost information, and outcome claims become evidence during accreditation review and self-study. Every tier-one and tier-two page needs a named owner and a required review date in the CMS, because someone will eventually ask when that program page was last verified and by whom. Build the review-date field in week four. Retrofitting it across 4,000 pages later is its own project.

The same discipline applies to the archives you chose not to move, which is the work described in our guide to clearing a digital landfill during migration. Accessibility carries the same weight, since public institutions face documented complaint and resolution processes, and component-level testing is what keeps those obligations maintainable across distributed editors. Our guidance on enterprise accessibility and WCAG conformance covers the documentation side.

[
Our Customers
]

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[
Faq
]

Frequently asked questions

How many departments can realistically move in a 60-day university migration?

Plan for the central template system plus five to ten enrollment-critical areas, usually admissions, financial aid, the top program pages, and the institutional core. Remaining departments move in governed waves after launch using the same components, which is faster each time.

Who owns the decision when a department refuses the shared template?

Name a single escalation owner before week one, usually the CMO, CIO, or a joint web governance board. Departments choose content, page assembly, and publishing cadence. They do not choose structure, navigation depth, or accessibility patterns.

Do we need IT approval to migrate the public site off our legacy CMS?

You need IT for authentication, DNS, redirects, and every system handoff into the SIS, catalog, LMS, and application portal. You rarely need IT to own the public marketing site itself, which is why the split should be written down before the project starts.

What student data should never touch Webflow?

Anything covered by FERPA. Application status, enrollment records, transcripts, financial aid awards, and advising notes stay in their systems of record. The public site links to authenticated portals and never stores or mirrors student records.